How selling computers helps me selling my illustrations (part 1)

Like many creatives I worked a day job to pay the bills. Since I liked Apple computers and knew a lot about them I got a job at an Apple Premium Reseller. I worked there for about 10 years and in that period I received a lot of sales training. This training taught me some things about human behavior and mindset. A couple of years ago I realized that I was incorporating a lot of these teachings from my past into my daily practice as an illustrator. And because I think that others can benefit from this knowledge I decided to write this blogpost to share these ideas with you.

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How art school did not make an artist out of me.

At the age of 14 I started my education as an artist. As a child I knew I wanted to become a commercial artist and I didn’t know any better than to become an artist by means of education. If you want to become a carpenter, you go to a school that teaches woodworking and if you want to become an artist you go to art school. Sounds logical to me. At least it did when I was 14.

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